AVANT Studio
Cultural & Editorial Strategy for Heritage-Driven Brands
AVANT Studio is the consulting and advisory arm of AVANT Magazine.
We help brands with heritage, craftsmanship, and cultural depth build clear narratives, coherent content strategies, and meaningful collaborations without diluting their identity.
Why AVANT Studio
We don’t “invent” brand stories. We extract and structure what already exists.
Most agencies create narratives from the outside.
AVANT Studio works from inside culture.
Our difference:
We are editors before we are consultants
We observe brands in the field: shows, workshops, archives, exhibitions
We understand heritage not as marketing material, but as a living system of references, people, and gestures
This editorial proximity allows us to advise brands with:
Cultural accuracy
Long-term vision
Strategic clarity without trend dependency
AVANT Studio sits at the intersection of media, strategy, and storytelling.
Who We Work With
We typically partner with:
Heritage and lifestyle brands
Fashion, workwear, denim, and craftsmanship-driven companies
Cultural institutions and exhibitions
Founders and brand leaders seeking clarity, not hype
We do not engage in purely trend-led, short-term, or performance-only mandates.
What We Do
Brand & Cultural Positioning
Clarifying heritage, references, values, and point of view — and translating them into a strong, intelligible positioning.
Editorial & Content Strategy
Defining what to say, how to say it, and where, through themes, formats, cadence, and editorial guidelines that can scale.
Launch & Narrative Support
Collections, anniversaries, collaborations, exhibitions, or repositioning moments, structuring the story and the rollout.
Cultural Partnerships & Collaborations
When we deliver, it’s not just a finished product: it’s a solution you can trust, backed by real care and effort.
Our Team
Sarah Maggiori
Co-founder — Strategy & ConsultingSarah Maggiori has over 10 years of experience in digital marketing, content strategy, and consulting for major international companies.
She brings a structured, senior approach to brand strategy, combining business objectives with cultural intelligence.
Her background allows AVANT Studio to operate with clear methodologies, strong strategic framing and an understanding of complex organizations and decision-making processes
Co-founder — Editorial & StorytellingEric Maggiori
Journalist with more than 20 years of experience, Eric Maggiori is the founder of AVANT Magazine.
He is a storyteller with deep expertise in heritage, craftsmanship, and American and European cultural histories.
His work focuses on long-form storytelling, cultural context and meaningful narratives rooted in people, places & know-how
Together, Sarah and Eric bridge strategy and editorial, structure and sensibility.
Let’s Work Together
If you’re questioning your brand narrative, preparing a launch, or seeking a culturally aligned partner, we’d be happy to start a conversation.
Beyond strategy and advisory, AVANT Studio can also imagine and produce cultural expressions of a brand’s story — from intimate events to editorial objects such as branded or commissioned magazines — when they make sense narratively.