Few clothes have carried as much meaning as the Western shirt. From the first cowboys and rodeo stars to Elvis, Travolta, and today’s designers, it has crossed centuries, styles, and continents.
For this new e-book, we dug deep: the immigrant tailors who made it an art form, the brands that turned it into a staple, the stars who gave it glamour, and the designers who reinvent it today.
From Rockmount to Nudie Cohn, from Yellowstone to Beyoncé, the Western shirt tells the story of America itself. This is not just fashion history. It’s culture, identity, and myth stitched into fabric.
Here’s what you’ll find in the 94 pages of this e-book entirely dedicated to the Western shirt :
The Origins of the Western shirt : First worn by the vaqueros of the 19th century, the Western shirt quickly became a defining symbol of cowboy culture and identity (this article was first published in AVANT#5, An Anthology of Western Wear).
The Historic Designers : A handful of shirtmakers, many of them immigrants from Europe, turned the Western shirt into their craft of choice.
The Classic Brands : The popularization of the Western shirt in mass culture would never have happened without the brands that produced it on a large scale.
The Western Shirt in 2025 : Today, it has become a fashion essential, reinterpreted by both heritage brands and luxury houses.
AVANT Best picks : A selection of 10 Western shirts that capture the dialogue between past and present.
PLEASE NOTE : This is a digital version only, compatible on mobile, tablet and computer.
Please support us by not sharing, not reproducing and not publishing it anywhere. Any reproduction of this electronic book in either electronic means or in printed format is prohibited without written permission of Avant Media. All rights reserved.
Few clothes have carried as much meaning as the Western shirt. From the first cowboys and rodeo stars to Elvis, Travolta, and today’s designers, it has crossed centuries, styles, and continents.
For this new e-book, we dug deep: the immigrant tailors who made it an art form, the brands that turned it into a staple, the stars who gave it glamour, and the designers who reinvent it today.
From Rockmount to Nudie Cohn, from Yellowstone to Beyoncé, the Western shirt tells the story of America itself. This is not just fashion history. It’s culture, identity, and myth stitched into fabric.
Here’s what you’ll find in the 94 pages of this e-book entirely dedicated to the Western shirt :
The Origins of the Western shirt : First worn by the vaqueros of the 19th century, the Western shirt quickly became a defining symbol of cowboy culture and identity (this article was first published in AVANT#5, An Anthology of Western Wear).
The Historic Designers : A handful of shirtmakers, many of them immigrants from Europe, turned the Western shirt into their craft of choice.
The Classic Brands : The popularization of the Western shirt in mass culture would never have happened without the brands that produced it on a large scale.
The Western Shirt in 2025 : Today, it has become a fashion essential, reinterpreted by both heritage brands and luxury houses.
AVANT Best picks : A selection of 10 Western shirts that capture the dialogue between past and present.
PLEASE NOTE : This is a digital version only, compatible on mobile, tablet and computer.
Please support us by not sharing, not reproducing and not publishing it anywhere. Any reproduction of this electronic book in either electronic means or in printed format is prohibited without written permission of Avant Media. All rights reserved.
