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AVANT
Home
Guides
Books
Stories
Collaboration
Stockists
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Home
Guides
Books
Stories
Collaboration
Stockists
Stifel, the Indigo Gold Rush
Brand Focus Eric Maggiori 3/12/26 Brand Focus Eric Maggiori 3/12/26

Stifel, the Indigo Gold Rush

Stifel’s iconic indigo fabric—often called Wabash—became one of the most sought-after textiles in vintage workwear.

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Exploring the Heritage of RRL: Ralph Lauren’s Iconic Western and Workwear-Inspired Brand
Brand Focus Sarah Maggiori 10/16/24 Brand Focus Sarah Maggiori 10/16/24

Exploring the Heritage of RRL: Ralph Lauren’s Iconic Western and Workwear-Inspired Brand

Discover Double RL, the Ralph Lauren's tribute to vintage workwear and the rugged spirit of the American West.

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10 things you need to know about Carhartt
Brand Focus Eric Maggiori 6/23/24 Brand Focus Eric Maggiori 6/23/24

10 things you need to know about Carhartt

A classic American workwear brand, Carhartt has always enjoyed a certain popularity. Here are ten anecdotes that will make you love Carhartt even more.

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A collection of magazines and books with Western and cowboy themes, including illustrations of cowboys, horses, and people in vintage Western attire, spread out on a plaid fabric surface.

Print Issues
Collectible editions shipped worldwide. →

Three digital magazine covers related to American culture and history. The front cover features a Western shirt with patriotic flags and the title "The Western Shirt: An American Identity." The other two covers are partially visible behind it, one with distressed jeans and the title "AVANT" and the other showing two men in uniform with military-themed text.

Digital Issues
Read instantly, anywhere. →

Clothing store with mannequins dressed in vintage apparel, hats, and accessories, brick wall background with signs and framed photos, indicating a retro or thrift shop.

Guides
Evergreen deep dives on heritage style. →

AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

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