In this first volume, An Anthology of American Workwear, AVANT dives into workwear clothing through one of America’s most mythic chapters: the California Gold Rush.
We meet key voices who shaped today’s workwear culture — Brit Eaton (denim archaeologist), Rin Tanaka (founder of The Inspiration Show), and collectors Bryan and Melody Kahtava to talk denim hunting and the thrill of discovery. We also paint a portrait of Jacob Davis, inventor of the rivet and the man behind Levi’s early success.
Beyond the frontier, we explore United Costume, one of Hollywood’s most reputed costume houses, investigate the love of American workwear in Japan, and share practical collector tools — including how to recognize a garment’s era from its tag.
This issue is part history book, part collector field guide, and part love letter to the garments that built the modern American silhouette.
What’s inside (highlights)
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Denim Hunters: exploring gold mines and ghost towns to uncover old denim
Inside United Costume: the most famous costume house in Hollywood
Jacob Davis, inventor of the rivet: the man behind Levi’s success
One Century of Workwear in the Movies
Heritage brands get a second life
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Wouter Munnichs: denim specialist and founder of Long John
Larry McKaughan: founder of Heller’s Cafe and vintage collector
Josh Sirlin: founder of Black Bear Brand
Brit Eaton: denim archaeologist
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Exclusive cover painting by Mark Maggiori for AVANT
Instants from the Past: antique photos collected by Bandit Photographer
Road Trip: watercolor illustrations of the American West by Magali Brueder
Workwear Still Life: photography by Gauthier Borsarello
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How to date a denim garment by its tag
The big directory of workwear brands
Investigation in Tokyo and Japan’s obsession with American workwear
Stifel story: the golden fabric
Never Rip My Denim
The California Gold Rush: how everything really began