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AVANT
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Home
Guides
Books
Stories
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The Chimayo Jacket: America's most storied garment
Garment Stories Sarah Maggiori 4/9/26 Garment Stories Sarah Maggiori 4/9/26

The Chimayo Jacket: America's most storied garment

Discover the Chimayo jacket, a 400-year-old New Mexico weaving tradition turned men's fashion icon.

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Hollywood’s Most Iconic Leather Jackets (and the Movies That Made Them Legendary)
Garment Stories Zach Liollio 1/4/25 Garment Stories Zach Liollio 1/4/25

Hollywood’s Most Iconic Leather Jackets (and the Movies That Made Them Legendary)

Discover 10 famous movie leather jackets—from The Wild One to Top Gun and Fight Club—and why these iconic pieces still shape menswear today.

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Five Reasons Why Peacoats Rule Winter
Garment Stories Zach Liollio 11/27/24 Garment Stories Zach Liollio 11/27/24

Five Reasons Why Peacoats Rule Winter

Peacoats are the eminent choice for braving winter weather.

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American Corduroy: An Unsung Hero of Versatility
Trending Heritage Zach Liollio 11/5/24 Trending Heritage Zach Liollio 11/5/24

American Corduroy: An Unsung Hero of Versatility

Corduroy is a classic among American fabrics. We retrace its history.

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Hunting Jackets: Three Classics for Autumn
Shopping Guides Zach Liollio 10/15/24 Shopping Guides Zach Liollio 10/15/24

Hunting Jackets: Three Classics for Autumn

Hunting jackets balance the need to stand out for safety and blend in for stealth.

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Shop Coats: Fashion in Factories
Garment Stories Zach Liollio 10/2/24 Garment Stories Zach Liollio 10/2/24

Shop Coats: Fashion in Factories

It was one of the staples of American factories (and not only) in the last century: the shop coat.

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Department Store Cowboy: Three Ranchcraft Picks
Trending Heritage Zach Liollio 9/27/24 Trending Heritage Zach Liollio 9/27/24

Department Store Cowboy: Three Ranchcraft Picks

Ranchcraft was a sub-brand created by the giant JC Penney. And it was a way for the company to reach a new audience.

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Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition
Garment Stories Zach Liollio 9/9/24 Garment Stories Zach Liollio 9/9/24

Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition

Autumn is a season of transition, both in terms of climate and clothing style. And one piece symbolizes this transition better than any other: the half-zip shirt.

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Heritage Style : Timeless Pieces Every Wardrobe Needs
Shopping Guides Eric Maggiori 7/1/24 Shopping Guides Eric Maggiori 7/1/24

Heritage Style : Timeless Pieces Every Wardrobe Needs

It's an expression that, for many years now, has been used in all sorts of ways: heritage style clothing. But what does it really mean?

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A collection of magazines and books with Western and cowboy themes, including illustrations of cowboys, horses, and people in vintage Western attire, spread out on a plaid fabric surface.

Print Issues
Collectible editions shipped worldwide. →

Three digital magazine covers related to American culture and history. The front cover features a Western shirt with patriotic flags and the title "The Western Shirt: An American Identity." The other two covers are partially visible behind it, one with distressed jeans and the title "AVANT" and the other showing two men in uniform with military-themed text.

Digital Issues
Read instantly, anywhere. →

Clothing store with mannequins dressed in vintage apparel, hats, and accessories, brick wall background with signs and framed photos, indicating a retro or thrift shop.

Guides
Evergreen deep dives on heritage style. →

AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

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