Skip to Content
AVANT
Guides
Books
Stories
Stockists
0
0
AVANT
Guides
Books
Stories
Stockists
0
0
Guides
Books
Stories
Stockists
No results found
  • Garments 21
  • Culture 18
  • Fashion 16
  • Brand 7
  • Travel 7
  • Living 6
  • Interview 4
Ivy League and the Grammar of Inherited Style
Fashion, Culture Sarah Maggiori 9/2/26 Fashion, Culture Sarah Maggiori 9/2/26

Ivy League and the Grammar of Inherited Style

From a Yale storefront to a Harvard boathouse: how Brooks Brothers, J. Press, Alden and Barbour built the grammar of Ivy League fashion, and why prep style for men is inherited, not invented.

Read More
Why Americana Is Menswear's Most Romantic Movement
Culture, Fashion Eric Maggiori 6/22/26 Culture, Fashion Eric Maggiori 6/22/26

Why Americana Is Menswear's Most Romantic Movement

The great misunderstanding of Americana is that it has always been discussed as a language of utility. In reality, it may be one of menswear's most enduring forms of romanticism.

Read More
Workwear and the persistence of labor
Culture, Fashion Sarah Maggiori 3/30/26 Culture, Fashion Sarah Maggiori 3/30/26

Workwear and the persistence of labor

Originally designed for durability and function, workwear clothing has evolved into a symbol of authenticity, craftsmanship, and heritage style.

Read More
Tinted lenses and the rise of filtered reality
Culture, Fashion Sarah Maggiori 3/19/26 Culture, Fashion Sarah Maggiori 3/19/26

Tinted lenses and the rise of filtered reality

From aviation to aesthetics, tinted lenses reveal a shift in menswear, where style becomes a tool to filter, shape, and experience reality.

Read More
You were never just a Cowboy Hat
Fashion Sarah Maggiori 2/12/26 Fashion Sarah Maggiori 2/12/26

You were never just a Cowboy Hat

A love letter to the Western hat worn by icons, shaped by purpose, and instantly understood without ever needing explanation.

Read More
Take Ivy: the accidental manifesto that preserved Ivy Style
Culture, Fashion Sarah Maggiori 2/9/26 Culture, Fashion Sarah Maggiori 2/9/26

Take Ivy: the accidental manifesto that preserved Ivy Style

In 1965, as Ivy Style was slowly fading from U.S. campuses, a Japanese photographer called Teruyoshi Hayashida documented it with precision, patience, and respect.

Read More
Ralph Lauren in Milan: Heritage, Workwear, and Timeless Elegance
Brand, Fashion Sarah Maggiori 1/19/26 Brand, Fashion Sarah Maggiori 1/19/26

Ralph Lauren in Milan: Heritage, Workwear, and Timeless Elegance

At Milan Men’s Fashion Week, Ralph Lauren delivered a powerful statement on heritage menswear.

Read More
Thomas LeVal Moore: A Quintessential Style Icon of the 80s
Fashion Sarah Maggiori 1/23/25 Fashion Sarah Maggiori 1/23/25

Thomas LeVal Moore: A Quintessential Style Icon of the 80s

Known for his association with Ralph Lauren, Thomas LeVal Moore became a symbol of the brand's timeless Americana aesthetic, blending rugged elegance with an air of effortless sophistication.

Read More
Solid Rivets and Burrs for Beginners
Fashion, Culture Zach Liollio 1/21/25 Fashion, Culture Zach Liollio 1/21/25

Solid Rivets and Burrs for Beginners

Rivets may be the key to your newfound creativity. Solid rivets and burrs are the traditional choice and, unlike many modern rivets, are solid metal all the way through.

Read More
Mastering the Art of Americana Style: A Complete Guide for Men’s Fashion
Fashion Sarah Maggiori 1/17/25 Fashion Sarah Maggiori 1/17/25

Mastering the Art of Americana Style: A Complete Guide for Men’s Fashion

Step into the world of Americana style, a fashion aesthetic that blends rugged practicality with timeless cool.

Read More
Hunting Jackets: Three Classics for Autumn
Fashion Zach Liollio 10/15/24 Fashion Zach Liollio 10/15/24

Hunting Jackets: Three Classics for Autumn

Hunting jackets balance the need to stand out for safety and blend in for stealth.

Read More
The Ultimate Guide to Finding the Perfect Denim Jeans: A Heritage-Crafted Approach for Men
Fashion Sarah Maggiori 9/16/24 Fashion Sarah Maggiori 9/16/24

The Ultimate Guide to Finding the Perfect Denim Jeans: A Heritage-Crafted Approach for Men

For the discerning men who values timeless craftsmanship and heritage clothing, finding the perfect pair of denim jeans transcends mere style. It's about quality, history, and the artisanal work that stands behind each stitch.

Read More
Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition
Garments, Fashion Zach Liollio 9/9/24 Garments, Fashion Zach Liollio 9/9/24

Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition

Autumn is a season of transition, both in terms of climate and clothing style. And one piece symbolizes this transition better than any other: the half-zip shirt.

Read More
French Workwear words     you need to know
Culture, Fashion Eric Maggiori 7/2/24 Culture, Fashion Eric Maggiori 7/2/24

French Workwear words you need to know

Mastering the ABCs of French workwear is an essential first step in becoming an expert.

Read More
Heritage Style : Timeless Pieces Every Wardrobe Needs
Fashion Eric Maggiori 7/1/24 Fashion Eric Maggiori 7/1/24

Heritage Style : Timeless Pieces Every Wardrobe Needs

It's an expression that, for many years now, has been used in all sorts of ways: heritage style clothing. But what does it really mean?

Read More
Double RL : Top 8 trends from California Dreaming
Fashion Eric Maggiori 10/27/22 Fashion Eric Maggiori 10/27/22

Double RL : Top 8 trends from California Dreaming

Are you ready to put on your hat and boots? Here are the RRL menswear trends for Spring/Summer 2023.

Read More
A collection of magazines and books with Western and cowboy themes, including illustrations of cowboys, horses, and people in vintage Western attire, spread out on a plaid fabric surface.

Print Issues
Collectible editions shipped worldwide. →

Three digital magazine covers related to American culture and history. The front cover features a Western shirt with patriotic flags and the title "The Western Shirt: An American Identity." The other two covers are partially visible behind it, one with distressed jeans and the title "AVANT" and the other showing two men in uniform with military-themed text.

Digital Issues
Read instantly, anywhere. →

Clothing store with mannequins dressed in vintage apparel, hats, and accessories, brick wall background with signs and framed photos, indicating a retro or thrift shop.

Guides
Evergreen deep dives on heritage style & living →

AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

About
Collaborations
Contact
Shop Magazine
Blog

Stockists
Terms
Privacy Policy
FAQ
Returns