Skip to Content
AVANT
Guides
Books
Stories
Stockists
0
0
AVANT
Guides
Books
Stories
Stockists
0
0
Guides
Books
Stories
Stockists
No results found
  • Garments 21
  • Culture 18
  • Fashion 16
  • Brand 7
  • Travel 7
  • Living 6
  • Interview 4
Ivy League and the Grammar of Inherited Style
Fashion, Culture Sarah Maggiori 9/2/26 Fashion, Culture Sarah Maggiori 9/2/26

Ivy League and the Grammar of Inherited Style

From a Yale storefront to a Harvard boathouse: how Brooks Brothers, J. Press, Alden and Barbour built the grammar of Ivy League fashion, and why prep style for men is inherited, not invented.

Read More
Why Americana Is Menswear's Most Romantic Movement
Culture, Fashion Eric Maggiori 6/22/26 Culture, Fashion Eric Maggiori 6/22/26

Why Americana Is Menswear's Most Romantic Movement

The great misunderstanding of Americana is that it has always been discussed as a language of utility. In reality, it may be one of menswear's most enduring forms of romanticism.

Read More
Brimfield: Why Vintage Collectors Still Travel Across the World
Culture, Travel Eric Maggiori 6/2/26 Culture, Travel Eric Maggiori 6/2/26

Brimfield: Why Vintage Collectors Still Travel Across the World

Once known for legendary finds and hidden treasures, Brimfield has evolved into something far more valuable.

Read More
How Jeans Become a Personal Archive
Garments, Culture Sarah Maggiori 4/13/26 Garments, Culture Sarah Maggiori 4/13/26

How Jeans Become a Personal Archive

Discover how jeans became America's most honest garment: a personal archive written in indigo, friction, and time.

Read More
Workwear and the persistence of labor
Culture, Fashion Sarah Maggiori 3/30/26 Culture, Fashion Sarah Maggiori 3/30/26

Workwear and the persistence of labor

Originally designed for durability and function, workwear clothing has evolved into a symbol of authenticity, craftsmanship, and heritage style.

Read More
Ralph Lauren: The Power of Family
Culture, Brand Sarah Maggiori 3/23/26 Culture, Brand Sarah Maggiori 3/23/26

Ralph Lauren: The Power of Family

Ralph Lauren built more than a fashion brand: he created a family-driven world. As birth rates decline and identity shifts, his vision of inherited style feels more relevant than ever.

Read More
Tinted lenses and the rise of filtered reality
Culture, Fashion Sarah Maggiori 3/19/26 Culture, Fashion Sarah Maggiori 3/19/26

Tinted lenses and the rise of filtered reality

From aviation to aesthetics, tinted lenses reveal a shift in menswear, where style becomes a tool to filter, shape, and experience reality.

Read More
Ivy Style: The exhibition that defined the history of Ivy League menswear
Culture Sarah Maggiori 3/16/26 Culture Sarah Maggiori 3/16/26

Ivy Style: The exhibition that defined the history of Ivy League menswear

Discover the Ivy Style exhibition at FIT, a landmark show exploring the Ivy League look and its lasting influence on American menswear and global fashion culture.

Read More
Stifel, the Indigo Gold Rush
Brand, Culture Eric Maggiori 3/12/26 Brand, Culture Eric Maggiori 3/12/26

Stifel, the Indigo Gold Rush

Stifel’s iconic indigo fabric—often called Wabash—became one of the most sought-after textiles in vintage workwear.

Read More
Cory Piehowicz: Hunting 1891 Levi’s and the Passion Behind Vintage Workwear
Interview, Culture Eric Maggiori 3/9/26 Interview, Culture Eric Maggiori 3/9/26

Cory Piehowicz: Hunting 1891 Levi’s and the Passion Behind Vintage Workwear

Vintage workwear collector Cory Piehowicz shares how he hunts rare Levi’s, explores old mining sites, and builds one of the most fascinating workwear collections today.

Read More
Seven things you should know about the Moleskin jacket
Garments, Culture Eric Maggiori 3/2/26 Garments, Culture Eric Maggiori 3/2/26

Seven things you should know about the Moleskin jacket

People often get introduced to the French workwear world thanks to this item: the famous “veste en moleskine” (moleskin jacket). But what do you really know about it ?

Read More
The Age of the Irreproducible
Culture Sarah Maggiori 2/18/26 Culture Sarah Maggiori 2/18/26

The Age of the Irreproducible

In an era defined by algorithmic taste and infinite digital imagery, heritage menswear is entering a new phase.

Read More
The Boys Who Watched the Sea
Garments, Culture Sarah Maggiori 2/16/26 Garments, Culture Sarah Maggiori 2/16/26

The Boys Who Watched the Sea

During the First World War, Britain relied on watchful eyes along its shores. Among those observers were Sea Scouts, standing in heavy wool jumpers inspired by the Royal Navy.

Read More
Black Cowboys: A Forgotten History
Culture Eric Maggiori 2/13/26 Culture Eric Maggiori 2/13/26

Black Cowboys: A Forgotten History

Once erased from history, Black cowboys made up a significant part of the American West. Culture and fashion are finally restoring their legacy.

Read More
Take Ivy: the accidental manifesto that preserved Ivy Style
Culture, Fashion Sarah Maggiori 2/9/26 Culture, Fashion Sarah Maggiori 2/9/26

Take Ivy: the accidental manifesto that preserved Ivy Style

In 1965, as Ivy Style was slowly fading from U.S. campuses, a Japanese photographer called Teruyoshi Hayashida documented it with precision, patience, and respect.

Read More
American Football Clothing as Folk Heritage
Garments, Culture Sarah Maggiori 2/2/26 Garments, Culture Sarah Maggiori 2/2/26

American Football Clothing as Folk Heritage

A short visual history, from the early 1900s to the mid-century, of what American Football players actually wore.

Read More
Solid Rivets and Burrs for Beginners
Fashion, Culture Zach Liollio 1/21/25 Fashion, Culture Zach Liollio 1/21/25

Solid Rivets and Burrs for Beginners

Rivets may be the key to your newfound creativity. Solid rivets and burrs are the traditional choice and, unlike many modern rivets, are solid metal all the way through.

Read More
French Workwear words     you need to know
Culture, Fashion Eric Maggiori 7/2/24 Culture, Fashion Eric Maggiori 7/2/24

French Workwear words you need to know

Mastering the ABCs of French workwear is an essential first step in becoming an expert.

Read More
A collection of magazines and books with Western and cowboy themes, including illustrations of cowboys, horses, and people in vintage Western attire, spread out on a plaid fabric surface.

Print Issues
Collectible editions shipped worldwide. →

Three digital magazine covers related to American culture and history. The front cover features a Western shirt with patriotic flags and the title "The Western Shirt: An American Identity." The other two covers are partially visible behind it, one with distressed jeans and the title "AVANT" and the other showing two men in uniform with military-themed text.

Digital Issues
Read instantly, anywhere. →

Clothing store with mannequins dressed in vintage apparel, hats, and accessories, brick wall background with signs and framed photos, indicating a retro or thrift shop.

Guides
Evergreen deep dives on heritage style & living →

AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

About
Collaborations
Contact
Shop Magazine
Blog

Stockists
Terms
Privacy Policy
FAQ
Returns