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  • Garments 21
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Living, Culture Eric Maggiori 10/15/26 Living, Culture Eric Maggiori 10/15/26

The Rush to the Great Outdoors

This is the story of what drew Americans to the national parks, what they hoped to find there, and what they carried along.

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Fashion, Culture Sarah Maggiori 9/2/26 Fashion, Culture Sarah Maggiori 9/2/26

Ivy League and the Grammar of Inherited Style

From a Yale storefront to a Harvard boathouse: how Brooks Brothers, J. Press, Alden and Barbour built the grammar of Ivy League fashion, and why prep style for men is inherited, not invented.

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Culture, Fashion Eric Maggiori 6/22/26 Culture, Fashion Eric Maggiori 6/22/26

Why Americana Is Menswear's Most Romantic Movement

The great misunderstanding of Americana is that it has always been discussed as a language of utility. In reality, it may be one of menswear's most enduring forms of romanticism.

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Culture, Travel Eric Maggiori 6/2/26 Culture, Travel Eric Maggiori 6/2/26

Brimfield: Why Vintage Collectors Still Travel Across the World

Once known for legendary finds and hidden treasures, Brimfield has evolved into something far more valuable.

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Garments, Culture Sarah Maggiori 4/13/26 Garments, Culture Sarah Maggiori 4/13/26

How Jeans Become a Personal Archive

Discover how jeans became America's most honest garment: a personal archive written in indigo, friction, and time.

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Culture, Fashion Sarah Maggiori 3/30/26 Culture, Fashion Sarah Maggiori 3/30/26

Workwear and the persistence of labor

Originally designed for durability and function, workwear clothing has evolved into a symbol of authenticity, craftsmanship, and heritage style.

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Culture, Brand Sarah Maggiori 3/23/26 Culture, Brand Sarah Maggiori 3/23/26

Ralph Lauren: The Power of Family

Ralph Lauren built more than a fashion brand: he created a family-driven world. As birth rates decline and identity shifts, his vision of inherited style feels more relevant than ever.

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Culture, Fashion Sarah Maggiori 3/19/26 Culture, Fashion Sarah Maggiori 3/19/26

Tinted lenses and the rise of filtered reality

From aviation to aesthetics, tinted lenses reveal a shift in menswear, where style becomes a tool to filter, shape, and experience reality.

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Culture Sarah Maggiori 3/16/26 Culture Sarah Maggiori 3/16/26

Ivy Style: The exhibition that defined the history of Ivy League menswear

Discover the Ivy Style exhibition at FIT, a landmark show exploring the Ivy League look and its lasting influence on American menswear and global fashion culture.

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Brand, Culture Eric Maggiori 3/12/26 Brand, Culture Eric Maggiori 3/12/26

Stifel, the Indigo Gold Rush

Stifel’s iconic indigo fabric—often called Wabash—became one of the most sought-after textiles in vintage workwear.

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Interview, Culture Eric Maggiori 3/9/26 Interview, Culture Eric Maggiori 3/9/26

Cory Piehowicz: Hunting 1891 Levi’s and the Passion Behind Vintage Workwear

Vintage workwear collector Cory Piehowicz shares how he hunts rare Levi’s, explores old mining sites, and builds one of the most fascinating workwear collections today.

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Garments, Culture Eric Maggiori 3/2/26 Garments, Culture Eric Maggiori 3/2/26

Seven things you should know about the Moleskin jacket

People often get introduced to the French workwear world thanks to this item: the famous “veste en moleskine” (moleskin jacket). But what do you really know about it ?

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Culture Sarah Maggiori 2/18/26 Culture Sarah Maggiori 2/18/26

The Age of the Irreproducible

In an era defined by algorithmic taste and infinite digital imagery, heritage menswear is entering a new phase.

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Garments, Culture Sarah Maggiori 2/16/26 Garments, Culture Sarah Maggiori 2/16/26

The Boys Who Watched the Sea

During the First World War, Britain relied on watchful eyes along its shores. Among those observers were Sea Scouts, standing in heavy wool jumpers inspired by the Royal Navy.

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Culture Eric Maggiori 2/13/26 Culture Eric Maggiori 2/13/26

Black Cowboys: A Forgotten History

Once erased from history, Black cowboys made up a significant part of the American West. Culture and fashion are finally restoring their legacy.

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Culture, Fashion Sarah Maggiori 2/9/26 Culture, Fashion Sarah Maggiori 2/9/26

Take Ivy: the accidental manifesto that preserved Ivy Style

In 1965, as Ivy Style was slowly fading from U.S. campuses, a Japanese photographer called Teruyoshi Hayashida documented it with precision, patience, and respect.

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Garments, Culture Sarah Maggiori 2/2/26 Garments, Culture Sarah Maggiori 2/2/26

American Football Clothing as Folk Heritage

A short visual history, from the early 1900s to the mid-century, of what American Football players actually wore.

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Fashion, Culture Zach Liollio 1/21/25 Fashion, Culture Zach Liollio 1/21/25

Solid Rivets and Burrs for Beginners

Rivets may be the key to your newfound creativity. Solid rivets and burrs are the traditional choice and, unlike many modern rivets, are solid metal all the way through.

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Culture, Fashion Eric Maggiori 7/2/24 Culture, Fashion Eric Maggiori 7/2/24

French Workwear words you need to know

Mastering the ABCs of French workwear is an essential first step in becoming an expert.

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AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori & his wife Sarah Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

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