Skip to Content
AVANT
Guides
Books
Stories
Stockists
0
0
AVANT
Guides
Books
Stories
Stockists
0
0
Guides
Books
Stories
Stockists
No results found
  • Garments 21
  • Culture 18
  • Fashion 16
  • Brand 7
  • Travel 7
  • Living 6
  • Interview 4
The Duck Canvas Chore Pant: Workwear Trousers and Their Legacy
Garments Eric Maggiori 9/11/26 Garments Eric Maggiori 9/11/26

The Duck Canvas Chore Pant: Workwear Trousers and Their Legacy

From Dutch sailcloth to the railroad yard to the runway: the real history of the duck canvas chore pant, Carhartt's role in it, and what to look for when buying one.

Read More
Inside the Archives of M47Vintage
Garments, Interview Eric Maggiori 7/2/26 Garments, Interview Eric Maggiori 7/2/26

Inside the Archives of M47Vintage

Johan Fasquelle Kozjan, aka M47 Vintage, opens the doors to his archive of militaria, workwear, and rare vintage garments.

Read More
The Stifel Jacket That Almost Vanished
Garments Eric Maggiori 4/29/26 Garments Eric Maggiori 4/29/26

The Stifel Jacket That Almost Vanished

Klemm & Stifel : The rarest denim of the American textile history.

Read More
The Worker's Musette: From French Workwear to Modern Carry
Garments Sarah Maggiori 4/20/26 Garments Sarah Maggiori 4/20/26

The Worker's Musette: From French Workwear to Modern Carry

It has been a soldier's bag, a fly angler's bag, and a tool-carrier for tradespeople whose names were never catalogued. Discover the story of The Musette bag.

Read More
How Jeans Become a Personal Archive
Garments, Culture Sarah Maggiori 4/13/26 Garments, Culture Sarah Maggiori 4/13/26

How Jeans Become a Personal Archive

Discover how jeans became America's most honest garment: a personal archive written in indigo, friction, and time.

Read More
The Chimayo Jacket: America's most storied garment
Garments Sarah Maggiori 4/9/26 Garments Sarah Maggiori 4/9/26

The Chimayo Jacket: America's most storied garment

Discover the Chimayo jacket, a 400-year-old New Mexico weaving tradition turned men's fashion icon.

Read More
Why the Ribbed Undershirt Is a Modern Essential
Garments Sarah Maggiori 3/3/26 Garments Sarah Maggiori 3/3/26

Why the Ribbed Undershirt Is a Modern Essential

From military base layer to modern essential, discover why the ribbed undershirt remains a foundational garment every man should own.

Read More
Seven things you should know about the Moleskin jacket
Garments, Culture Eric Maggiori 3/2/26 Garments, Culture Eric Maggiori 3/2/26

Seven things you should know about the Moleskin jacket

People often get introduced to the French workwear world thanks to this item: the famous “veste en moleskine” (moleskin jacket). But what do you really know about it ?

Read More
The Western Bolero Jacket: Where Ranchwear Became Tailoring
Garments Sarah Maggiori 2/23/26 Garments Sarah Maggiori 2/23/26

The Western Bolero Jacket: Where Ranchwear Became Tailoring

Cropped, embroidered, and cut in gabardine, the Western bolero jacket turned ranchwear into one of the most distinctive silhouettes in American menswear.

Read More
The Boys Who Watched the Sea
Garments, Culture Sarah Maggiori 2/16/26 Garments, Culture Sarah Maggiori 2/16/26

The Boys Who Watched the Sea

During the First World War, Britain relied on watchful eyes along its shores. Among those observers were Sea Scouts, standing in heavy wool jumpers inspired by the Royal Navy.

Read More
Before leather, there was wool: Harley-Davidson’s first racing jerseys
Garments Sarah Maggiori 2/4/26 Garments Sarah Maggiori 2/4/26

Before leather, there was wool: Harley-Davidson’s first racing jerseys

Long before leather jackets and lifestyle branding, Harley-Davidson was built on racing.

Read More
American Football Clothing as Folk Heritage
Garments, Culture Sarah Maggiori 2/2/26 Garments, Culture Sarah Maggiori 2/2/26

American Football Clothing as Folk Heritage

A short visual history, from the early 1900s to the mid-century, of what American Football players actually wore.

Read More
Cowichan Sweater: The True Story Behind Menswear’s Most Iconic Cardigan
Garments Sarah Maggiori 1/26/26 Garments Sarah Maggiori 1/26/26

Cowichan Sweater: The True Story Behind Menswear’s Most Iconic Cardigan

The Cowichan sweater is not a trend, but a garment rooted in Indigenous knowledge, labor, and survival.

Read More
Hollywood’s Most Iconic Leather Jackets (and the Movies That Made Them Legendary)
Garments Zach Liollio 1/4/25 Garments Zach Liollio 1/4/25

Hollywood’s Most Iconic Leather Jackets (and the Movies That Made Them Legendary)

Discover 10 famous movie leather jackets—from The Wild One to Top Gun and Fight Club—and why these iconic pieces still shape menswear today.

Read More
Five Reasons Why Peacoats Rule Winter
Garments Zach Liollio 11/27/24 Garments Zach Liollio 11/27/24

Five Reasons Why Peacoats Rule Winter

Peacoats are the eminent choice for braving winter weather.

Read More
American Corduroy: An Unsung Hero of Versatility
Garments Zach Liollio 11/5/24 Garments Zach Liollio 11/5/24

American Corduroy: An Unsung Hero of Versatility

Corduroy is a classic among American fabrics. We retrace its history.

Read More
Shop Coats: Fashion in Factories
Garments Zach Liollio 10/2/24 Garments Zach Liollio 10/2/24

Shop Coats: Fashion in Factories

It was one of the staples of American factories (and not only) in the last century: the shop coat.

Read More
Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition
Garments, Fashion Zach Liollio 9/9/24 Garments, Fashion Zach Liollio 9/9/24

Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition

Autumn is a season of transition, both in terms of climate and clothing style. And one piece symbolizes this transition better than any other: the half-zip shirt.

Read More
Evolution of the U.S. Navy Shawl Collar Jacket: A Military Icon
Garments Eric Maggiori 9/3/24 Garments Eric Maggiori 9/3/24

Evolution of the U.S. Navy Shawl Collar Jacket: A Military Icon

Do you know the difference between the US Navy pullover shirt and te US Navy Shawl Collar Jacket ?

Read More
Kanae Kato : The Repair Champion Opens Her Own Store
Garments Eric Maggiori 8/1/24 Garments Eric Maggiori 8/1/24

Kanae Kato : The Repair Champion Opens Her Own Store

The world's leading denim repair expert opens her own boutique on August 8: Blue Champion.

Read More
Older Posts
A collection of magazines and books with Western and cowboy themes, including illustrations of cowboys, horses, and people in vintage Western attire, spread out on a plaid fabric surface.

Print Issues
Collectible editions shipped worldwide. →

Three digital magazine covers related to American culture and history. The front cover features a Western shirt with patriotic flags and the title "The Western Shirt: An American Identity." The other two covers are partially visible behind it, one with distressed jeans and the title "AVANT" and the other showing two men in uniform with military-themed text.

Digital Issues
Read instantly, anywhere. →

Clothing store with mannequins dressed in vintage apparel, hats, and accessories, brick wall background with signs and framed photos, indicating a retro or thrift shop.

Guides
Evergreen deep dives on heritage style & living →

AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

About
Collaborations
Contact
Shop Magazine
Blog

Stockists
Terms
Privacy Policy
FAQ
Returns