No, Levi's didn't invent the "Tug-O-War" logo
We're all familiar with the Levi's logo: two horses trying to tear open a pair of jeans. But the world's most famous jeans brand isn't the first to have used this kind of logo.
We're all familiar with the Levi's logo: two horses trying to tear open a pair of jeans. But the world's most famous jeans brand isn't the first to have used this kind of logo.