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AVANT
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Guides
Books
Stories
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Seven things you should know about the Moleskin jacket
Garment Stories Eric Maggiori 3/2/26 Garment Stories Eric Maggiori 3/2/26

Seven things you should know about the Moleskin jacket

People often get introduced to the French workwear world thanks to this item: the famous “veste en moleskine” (moleskin jacket). But what do you really know about it ?

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Hunting Jackets: Three Classics for Autumn
Shopping Guides Zach Liollio 10/15/24 Shopping Guides Zach Liollio 10/15/24

Hunting Jackets: Three Classics for Autumn

Hunting jackets balance the need to stand out for safety and blend in for stealth.

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Shop Coats: Fashion in Factories
Garment Stories Zach Liollio 10/2/24 Garment Stories Zach Liollio 10/2/24

Shop Coats: Fashion in Factories

It was one of the staples of American factories (and not only) in the last century: the shop coat.

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The Ultimate Guide to Finding the Perfect Denim Jeans: A Heritage-Crafted Approach for Men
Shopping Guides Sarah Maggiori 9/16/24 Shopping Guides Sarah Maggiori 9/16/24

The Ultimate Guide to Finding the Perfect Denim Jeans: A Heritage-Crafted Approach for Men

For the discerning men who values timeless craftsmanship and heritage clothing, finding the perfect pair of denim jeans transcends mere style. It's about quality, history, and the artisanal work that stands behind each stitch.

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Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition
Garment Stories Zach Liollio 9/9/24 Garment Stories Zach Liollio 9/9/24

Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition

Autumn is a season of transition, both in terms of climate and clothing style. And one piece symbolizes this transition better than any other: the half-zip shirt.

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Kanae Kato : The Repair Champion Opens Her Own Store
Trending Heritage Eric Maggiori 8/1/24 Trending Heritage Eric Maggiori 8/1/24

Kanae Kato : The Repair Champion Opens Her Own Store

The world's leading denim repair expert opens her own boutique on August 8: Blue Champion.

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French Workwear words     you need to know
Workwear Glossary Eric Maggiori 7/2/24 Workwear Glossary Eric Maggiori 7/2/24

French Workwear words you need to know

Mastering the ABCs of French workwear is an essential first step in becoming an expert.

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10 things you need to know about Carhartt
Brand Focus Eric Maggiori 6/23/24 Brand Focus Eric Maggiori 6/23/24

10 things you need to know about Carhartt

A classic American workwear brand, Carhartt has always enjoyed a certain popularity. Here are ten anecdotes that will make you love Carhartt even more.

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No, Levi's didn't invent the "Tug-O-War" logo
Myths & Legend Eric Maggiori 6/20/24 Myths & Legend Eric Maggiori 6/20/24

No, Levi's didn't invent the "Tug-O-War" logo

We're all familiar with the Levi's logo: two horses trying to tear open a pair of jeans. But the world's most famous jeans brand isn't the first to have used this kind of logo.

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A collection of magazines and books with Western and cowboy themes, including illustrations of cowboys, horses, and people in vintage Western attire, spread out on a plaid fabric surface.

Print Issues
Collectible editions shipped worldwide. →

Three digital magazine covers related to American culture and history. The front cover features a Western shirt with patriotic flags and the title "The Western Shirt: An American Identity." The other two covers are partially visible behind it, one with distressed jeans and the title "AVANT" and the other showing two men in uniform with military-themed text.

Digital Issues
Read instantly, anywhere. →

Clothing store with mannequins dressed in vintage apparel, hats, and accessories, brick wall background with signs and framed photos, indicating a retro or thrift shop.

Guides
Evergreen deep dives on heritage style. →

AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

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