Welcome to AVANT Magazine’s blog, where we celebrate heritage, craftsmanship,
and authentic style.

Dive deep into the culture of fashion through exclusive interviews, exploring rugged style and timeless design. Discover new insights and knowledge with every post, enriching your perspective on modern fashion.

Eric Maggiori 6/23/24 Eric Maggiori 6/23/24

10 things you need to know about Carhartt

A classic American workwear brand, Carhartt has always enjoyed a certain popularity. Here are ten anecdotes that will make you love Carhartt even more.

Eric Maggiori 6/20/24 Eric Maggiori 6/20/24

No, Levi's didn't invent the "Tug-O-War" logo

We're all familiar with the Levi's logo: two horses trying to tear open a pair of jeans. But the world's most famous jeans brand isn't the first to have used this kind of logo.

Eric Maggiori 7/11/23 Eric Maggiori 7/11/23

The Marinière: A Voyage Through Time

Born in the 19th century, the marinière made its maiden voyage as part of the French naval uniform and the original design featured 21 stripes - one for each of Napoleon Bonaparte’s victories.

Eric Maggiori 11/30/22 Eric Maggiori 11/30/22

Seven things you should know about the Moleskin jacket

People often get introduced to the French workwear world thanks to this item: the famous “veste en moleskine” (moleskin jacket). But what do you really know about it ?

Eric Maggiori 10/27/22 Eric Maggiori 10/27/22

Double RL : Top 8 trends from California Dreaming

Are you ready to put on your hat and boots? Here are the RRL menswear trends for Spring/Summer 2023.

Eric Maggiori 8/31/20 Eric Maggiori 8/31/20

Stifel, the indigo gold rush

Discover the incredible history of The Stifel Fabric sought after by collectors from around the world, by Eric Maggiori.