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AVANT
Home
Guides
Books
Stories
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Stockists
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Home
Guides
Books
Stories
Collaboration
Stockists
The Chimayo Jacket: America's most storied garment
Garment Stories Sarah Maggiori 4/9/26 Garment Stories Sarah Maggiori 4/9/26

The Chimayo Jacket: America's most storied garment

Discover the Chimayo jacket, a 400-year-old New Mexico weaving tradition turned men's fashion icon.

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Black Cowboys: A Forgotten History
Culture Eric Maggiori 2/13/26 Culture Eric Maggiori 2/13/26

Black Cowboys: A Forgotten History

Once erased from history, Black cowboys made up a significant part of the American West. Culture and fashion are finally restoring their legacy.

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Exploring the Heritage of RRL: Ralph Lauren’s Iconic Western and Workwear-Inspired Brand
Brand Focus Sarah Maggiori 10/16/24 Brand Focus Sarah Maggiori 10/16/24

Exploring the Heritage of RRL: Ralph Lauren’s Iconic Western and Workwear-Inspired Brand

Discover Double RL, the Ralph Lauren's tribute to vintage workwear and the rugged spirit of the American West.

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Department Store Cowboy: Three Ranchcraft Picks
Trending Heritage Zach Liollio 9/27/24 Trending Heritage Zach Liollio 9/27/24

Department Store Cowboy: Three Ranchcraft Picks

Ranchcraft was a sub-brand created by the giant JC Penney. And it was a way for the company to reach a new audience.

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Double RL : Top 8 trends from California Dreaming
Trending Heritage Eric Maggiori 10/27/22 Trending Heritage Eric Maggiori 10/27/22

Double RL : Top 8 trends from California Dreaming

Are you ready to put on your hat and boots? Here are the RRL menswear trends for Spring/Summer 2023.

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A collection of magazines and books with Western and cowboy themes, including illustrations of cowboys, horses, and people in vintage Western attire, spread out on a plaid fabric surface.

Print Issues
Collectible editions shipped worldwide. →

Three digital magazine covers related to American culture and history. The front cover features a Western shirt with patriotic flags and the title "The Western Shirt: An American Identity." The other two covers are partially visible behind it, one with distressed jeans and the title "AVANT" and the other showing two men in uniform with military-themed text.

Digital Issues
Read instantly, anywhere. →

Clothing store with mannequins dressed in vintage apparel, hats, and accessories, brick wall background with signs and framed photos, indicating a retro or thrift shop.

Guides
Evergreen deep dives on heritage style. →

AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

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