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  • Garments 21
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Culture, Fashion Eric Maggiori 6/22/26 Culture, Fashion Eric Maggiori 6/22/26

Why Americana Is Menswear's Most Romantic Movement

The great misunderstanding of Americana is that it has always been discussed as a language of utility. In reality, it may be one of menswear's most enduring forms of romanticism.

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Garments Sarah Maggiori 4/9/26 Garments Sarah Maggiori 4/9/26

The Chimayo Jacket: America's most storied garment

Discover the Chimayo jacket, a 400-year-old New Mexico weaving tradition turned men's fashion icon.

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Culture, Brand Sarah Maggiori 3/23/26 Culture, Brand Sarah Maggiori 3/23/26

Ralph Lauren: The Power of Family

Ralph Lauren built more than a fashion brand: he created a family-driven world. As birth rates decline and identity shifts, his vision of inherited style feels more relevant than ever.

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Garments Sarah Maggiori 2/4/26 Garments Sarah Maggiori 2/4/26

Before leather, there was wool: Harley-Davidson’s first racing jerseys

Long before leather jackets and lifestyle branding, Harley-Davidson was built on racing.

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AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori & his wife Sarah Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

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