AVANT

The reference for Americana & Heritage Menswear culture

A collection of magazines and books with Western and cowboy themes, including illustrations of cowboys, horses, and people in vintage Western attire, spread out on a plaid fabric surface.

Print Issues
Collectible editions shipped worldwide. →

Three digital magazine covers related to American culture and history. The front cover features a Western shirt with patriotic flags and the title "The Western Shirt: An American Identity." The other two covers are partially visible behind it, one with distressed jeans and the title "AVANT" and the other showing two men in uniform with military-themed text.

Digital Issues
Read instantly, anywhere. →

Clothing store with mannequins dressed in vintage apparel, hats, and accessories, brick wall background with signs and framed photos, indicating a retro or thrift shop.

Guides
Evergreen deep dives on heritage style. →

MORE STORIES

Mis en avant

Cowichan Sweater: The True Story Behind Menswear’s Most Iconic Cardigan

Garment Stories

Cowichan Sweater: The True Story Behind Menswear’s Most Iconic Cardigan

Garment Stories

Garment Stories

Ralph Lauren in Milan: Heritage, Workwear, and Timeless Elegance

Trending Heritage

Ralph Lauren in Milan: Heritage, Workwear, and Timeless Elegance

Trending Heritage

Trending Heritage

“Don’t Let Your Matches Get Wet”— Nicholas Gamarello on WWII Jacket Art, Vintage Fidelity, and Designing with Memory

Interview

“Don’t Let Your Matches Get Wet”— Nicholas Gamarello on WWII Jacket Art, Vintage Fidelity, and Designing with Memory

Interview

Interview

Quick View

The Voices Behind Vintage Clothing

Quick View

Stifel, The American Blue Dream

Quick View

An Anthology of Western Wear

Épuisé

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An Anthology of American Workwear 2

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An Anthology of French Workwear

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An Anthology of American Workwear

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An Anthology of American Militaria