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Tinted lenses and the rise of filtered reality
Cultural Analysis Sarah Maggiori 3/19/26 Cultural Analysis Sarah Maggiori 3/19/26

Tinted lenses and the rise of filtered reality

From aviation to aesthetics, tinted lenses reveal a shift in menswear, where style becomes a tool to filter, shape, and experience reality.

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Ivy Style: The exhibition that defined the history of Ivy League menswear
Sarah Maggiori 3/16/26 Sarah Maggiori 3/16/26

Ivy Style: The exhibition that defined the history of Ivy League menswear

Discover the Ivy Style exhibition at FIT, a landmark show exploring the Ivy League look and its lasting influence on American menswear and global fashion culture.

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Stifel, the Indigo Gold Rush
Brand Focus Eric Maggiori 3/12/26 Brand Focus Eric Maggiori 3/12/26

Stifel, the Indigo Gold Rush

Stifel’s iconic indigo fabric—often called Wabash—became one of the most sought-after textiles in vintage workwear.

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Cory Piehowicz: Hunting 1891 Levi’s and the Passion Behind Vintage Workwear
Interview Eric Maggiori 3/9/26 Interview Eric Maggiori 3/9/26

Cory Piehowicz: Hunting 1891 Levi’s and the Passion Behind Vintage Workwear

Vintage workwear collector Cory Piehowicz shares how he hunts rare Levi’s, explores old mining sites, and builds one of the most fascinating workwear collections today.

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Why the Ribbed Undershirt Is a Modern Essential
Garment Stories Sarah Maggiori 3/3/26 Garment Stories Sarah Maggiori 3/3/26

Why the Ribbed Undershirt Is a Modern Essential

From military base layer to modern essential, discover why the ribbed undershirt remains a foundational garment every man should own.

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Seven things you should know about the Moleskin jacket
Garment Stories Eric Maggiori 3/2/26 Garment Stories Eric Maggiori 3/2/26

Seven things you should know about the Moleskin jacket

People often get introduced to the French workwear world thanks to this item: the famous “veste en moleskine” (moleskin jacket). But what do you really know about it ?

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The Western Bolero Jacket: Where Ranchwear Became Tailoring
Garment Stories Sarah Maggiori 2/23/26 Garment Stories Sarah Maggiori 2/23/26

The Western Bolero Jacket: Where Ranchwear Became Tailoring

Cropped, embroidered, and cut in gabardine, the Western bolero jacket turned ranchwear into one of the most distinctive silhouettes in American menswear.

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The Age of the Irreproducible
Cultural Analysis Sarah Maggiori 2/18/26 Cultural Analysis Sarah Maggiori 2/18/26

The Age of the Irreproducible

In an era defined by algorithmic taste and infinite digital imagery, heritage menswear is entering a new phase.

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The Boys Who Watched the Sea
Garment Stories, Culture Sarah Maggiori 2/16/26 Garment Stories, Culture Sarah Maggiori 2/16/26

The Boys Who Watched the Sea

During the First World War, Britain relied on watchful eyes along its shores. Among those observers were Sea Scouts, standing in heavy wool jumpers inspired by the Royal Navy.

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Black Cowboys: A Forgotten History
Culture Eric Maggiori 2/13/26 Culture Eric Maggiori 2/13/26

Black Cowboys: A Forgotten History

Once erased from history, Black cowboys made up a significant part of the American West. Culture and fashion are finally restoring their legacy.

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You were never just a Cowboy Hat
Icons & Objects Sarah Maggiori 2/12/26 Icons & Objects Sarah Maggiori 2/12/26

You were never just a Cowboy Hat

A love letter to the Western hat worn by icons, shaped by purpose, and instantly understood without ever needing explanation.

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Take Ivy: the accidental manifesto that preserved Ivy Style
Culture Sarah Maggiori 2/9/26 Culture Sarah Maggiori 2/9/26

Take Ivy: the accidental manifesto that preserved Ivy Style

In 1965, as Ivy Style was slowly fading from U.S. campuses, a Japanese photographer called Teruyoshi Hayashida documented it with precision, patience, and respect.

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Before leather, there was wool: Harley-Davidson’s first racing jerseys
Garment Stories Sarah Maggiori 2/4/26 Garment Stories Sarah Maggiori 2/4/26

Before leather, there was wool: Harley-Davidson’s first racing jerseys

Long before leather jackets and lifestyle branding, Harley-Davidson was built on racing.

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American Football Clothing as Folk Heritage
Garment Stories Sarah Maggiori 2/2/26 Garment Stories Sarah Maggiori 2/2/26

American Football Clothing as Folk Heritage

A short visual history, from the early 1900s to the mid-century, of what American Football players actually wore.

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Alfredo Paredes: The Man Who Gave Ralph Lauren Its Rooms
Architecture & Living Sarah Maggiori 1/31/26 Architecture & Living Sarah Maggiori 1/31/26

Alfredo Paredes: The Man Who Gave Ralph Lauren Its Rooms

Discover the designer behind the Ralph Lauren universe and the interiors that shaped its timeless lifestyle aesthetic.

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Cowichan Sweater: The True Story Behind Menswear’s Most Iconic Cardigan
Garment Stories Sarah Maggiori 1/26/26 Garment Stories Sarah Maggiori 1/26/26

Cowichan Sweater: The True Story Behind Menswear’s Most Iconic Cardigan

The Cowichan sweater is not a trend, but a garment rooted in Indigenous knowledge, labor, and survival.

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Ralph Lauren in Milan: Heritage, Workwear, and Timeless Elegance
Trending Heritage Sarah Maggiori 1/19/26 Trending Heritage Sarah Maggiori 1/19/26

Ralph Lauren in Milan: Heritage, Workwear, and Timeless Elegance

At Milan Men’s Fashion Week, Ralph Lauren delivered a powerful statement on heritage menswear.

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“Don’t Let Your Matches Get Wet”— Nicholas Gamarello on WWII Jacket Art, Vintage Fidelity, and Designing with Memory
Interview Sarah Maggiori 1/6/26 Interview Sarah Maggiori 1/6/26

“Don’t Let Your Matches Get Wet”— Nicholas Gamarello on WWII Jacket Art, Vintage Fidelity, and Designing with Memory

From restoring WWII flight jackets to shaping some of Polo Ralph Lauren’s most memorable motifs, discover our interview of Nicholas Gamarello.

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Thomas LeVal Moore: A Quintessential Style Icon of the 80s
Style Icon Sarah Maggiori 1/23/25 Style Icon Sarah Maggiori 1/23/25

Thomas LeVal Moore: A Quintessential Style Icon of the 80s

Known for his association with Ralph Lauren, Thomas LeVal Moore became a symbol of the brand's timeless Americana aesthetic, blending rugged elegance with an air of effortless sophistication.

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Solid Rivets and Burrs for Beginners
How To Zach Liollio 1/21/25 How To Zach Liollio 1/21/25

Solid Rivets and Burrs for Beginners

Rivets may be the key to your newfound creativity. Solid rivets and burrs are the traditional choice and, unlike many modern rivets, are solid metal all the way through.

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A collection of magazines and books with Western and cowboy themes, including illustrations of cowboys, horses, and people in vintage Western attire, spread out on a plaid fabric surface.

Print Issues
Collectible editions shipped worldwide. →

Three digital magazine covers related to American culture and history. The front cover features a Western shirt with patriotic flags and the title "The Western Shirt: An American Identity." The other two covers are partially visible behind it, one with distressed jeans and the title "AVANT" and the other showing two men in uniform with military-themed text.

Digital Issues
Read instantly, anywhere. →

Clothing store with mannequins dressed in vintage apparel, hats, and accessories, brick wall background with signs and framed photos, indicating a retro or thrift shop.

Guides
Evergreen deep dives on heritage style →

AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

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